Contextualised data for scouting and performance analysis.
Built for sporting directors, scouting departments and data scientists at professional football clubs who need data they can trust and act on.
FOOTBALL EVENT DATA
TRANSLATING FOOTBALL INTO DATA
Scouting. Analysis. Raw data. IMPECT brings it all together so you spend less time searching for answers and more time acting on them.
Every metric is built around one question: what actually wins football matches? Not possession. Not duels. The moments that shift the game and the players who create them.
Packing® data, xG and xT give you the most meaningful football event data available across IMPECT's scouting platform, analysis platform, API and custom reporting service.
UNDERSTAND WHAT TRULY CHANGES THE GAME
FROM FOOTBALL. FOR FOOTBALL.
In 2014 while still active players, Jens Hegeler and Stefan Reinartz co-founded IMPECT. There was a gap in the quality of stats that informed performance, so they set out to create metrics that better explain football and what truly changes the game.
They didn't study football from the stands. They played it. Both Hegeler and Reinartz competed at Bundesliga level - which means every metric IMPECT builds is shaped by the instincts of players who lived the moments the data tries to capture.
PROOF OF CONCEPT
Measuring what matters
Based on over 50,000 games, traditional metrics like possession (51 % win rate) fail to explain football success. Even Expected Goals (xG) only tell part of the story by focusing solely on shots.
Our unique Packing® data offers the highest statistically proven correlation to winning by revealing exactly why teams and players succeed.
PILLARS OF PERFORMANCE
DEFINE HOW YOU WIN
Turn team philosophy and playing style into measurable KPIs.
Track structural advantage across players and matches.
Align your entire team around what actually drives results.
MEASURE ADVANTAGE
Understand how teams create structural advantage and break opposition with Packing® metrics.
Contextualize data across pressure, Packing® Zones and phases of play.
Measure the moments where matches are decided.
RECRUIT PLAYERS WHO FIT
Build system-specific profiles to identify players aligned with your game model.
Compare players across leagues with contextual benchmarking and video.
Recruiting becomes faster, clearer and less risky.
*Packing® data, enriched with contextual match intelligence, has been statistically proven to be the most reliable predictor of success in football.
ONE INTELLIGENCE SYSTEM FOR PERFORMANCE & RECRUITMENT
CONNECT TWO TRADITIONALLY SEPARATE WORKFLOWS:
Analysis reveals how the team creates advantage.
Scouting identifies players who replicate those patterns.
DISCOVER IMPECT
IMPECT EVENT DATA
Trusted by professional football clubs across 160+ competitions worldwide, IMPECT gives you the data that explains what actually wins matches.
IMPECT KPIs
Packing® Data
Most stats tell you what happened. IMPECT's Packing® data tells you why it mattered — measuring every player beaten, every advantage created, every moment that shifted the game. No other provider comes close.
Expected Goals
Not every chance is equal. Shot-based, non-shot-based, post-shot xG and Expected Threat give you every angle of chance creation and conversion — so you know exactly where the game was won and lost.
Standard Data
The foundations matter. Passes, shots, tackles, corners, possession — captured with the same precision and context as our advanced metrics. Everything in one system. Nothing missed.
CONTEXT VARIABLES
Variables
The best data deserves the best context. Every IMPECT data point comes with the variables you need to fully understand it — Phases of Play, Packing® Zones, X & Y Co-ordinates and Actions.
Pressure
In football, nothing happens without pressure. For every single action, IMPECT captures the most granular pressure value available at event level. Because context changes everything
IMPECT Scouting Platform
DISCOVER TALENT FASTER. Time is the scarcest resource in scouting. IMPECT surfaces the right players sooner.
SYSTEM-SPECIFIC PLAYER PROFILING
Individualised profiles identify players aligned with your specific game model.
ACCELERATED GLOBAL DISCOVERY
Target market screening automates your searches so you focus on the players who matter.
INSIGHT THROUGH VISUAL CONTEXT
Visualisations of tactical movement and phases of play across every context - so you see the full picture, not just the stats.
THE PACKING® COMPETITIVE ADVANTAGE
Competitive advantage for professional teams through high-impact Packing® data and advanced metrics to define performance.
IMPECT Analysis Platform
SEE THE GAME WITH CONTEXT. Football is complex. Context reveals what raw statistics cannot. Understand not just what happened in a match, but why it mattered.
PERFORMANCE BENCHMARKING
Monitoring and comparison of team performance categories to track development with precision.
MULTI-DIMENSIONAL MATCH INSIGHTS
Informed decisions through trusted accuracy across shot-based, non-shot-based, and post-shot xG.
STRATEGIC OPPONENT CONTEXT
Game intelligence on opposition patterns and player effectiveness across all phases of the game.
IMPECT API
Design your own pipeline. Connect your systems seamlessly with the IMPECT API. Automate complex data flows and build exactly the infrastructure your team needs.
GLOBAL REACH, LOCAL DEPTH
Comprehensive event data and match summaries from over 160+ competitions worldwide. Wherever your scouting takes you, IMPECT is already there.
UNRIVALLED INSIGHTS AS STANDARD
Since the 21/22 season, IMPECT has built the most comprehensive and meaningful dataset in football - powered by Packing® metrics no other provider can offer.
CLARITY ACROSS THE CLUB
From analysts to coaches, everyone speaks the same language. Transparent KPI definitions and a digital glossary keep your entire staff aligned on what winning looks like.
PRECISION WITHOUT COMPROMISE
Every data point is maintained through the highest quality control standards. You make decisions based on data you can trust completely.
ONE INTELLIGENCE SYSTEM FOR PERFORMANCE & RECRUITMENT
Analysis reveals how your team creates advantage. Scouting identifies the players who replicate those patterns.
IMPECT Video Platform
SEE WHAT THE DATA IS TELLING YOU. Numbers explain the game. Video proves it. IMPECT connects event data and footage so nothing gets lost in translation.
VISUAL MATCH INTELLIGENCE
Synchronised event data and match footage gives you full intelligence on the moments that decided the match.
TACTICAL PERFORMANCE INSIGHTS
Packing® data filters surface the actions that mattered most - with the footage to back it up.
OPPONENT VIDEO PROFILING
Every key clip. Every opposition pattern. Compiled and ready before matchday.
CLOSING THE LOOP WITH CATAPULT PRO VIDEO SUITE
IMPECT doesn't stop at data. Combined with Catapult's Pro Video Suite, your entire analysis and recruitment workflow connects in one place - from raw event data to the footage your coaches present on matchday.
FOCUS
Export directly from the Analysis and Scouting Platforms into Focus 9.0.
MATCHTRACKER
Connect IMPECT data into Catapult's MatchTracker workflow with custom timeline integration.
HUB
Share custom video playlists directly from the Video Platform into your Hub.
Start your journey
See IMPECT in action.
Tell us about your club and we'll show you exactly how IMPECT can work for you.