IMPECT: Data from Football, for Football
Key Takeaways:
- IMPECT’s Packing™ data correlates strongest to winning football games, compared to typical standard data.
- IMPECT data is specific to football & describes the sport in a way that everyone in a club can utilise.
- Now as part of Catapult, IMPECT will continue to innovate in ways that solve real world problems in the world of football, whilst combining with the existing Catapult product suite to make workflows easier for users.
Football clubs face a common hurdle. You have access to endless data, yet getting the most out of it remains difficult. The true test is not building complex mathematical models. Instead, it is communicating that data clearly to decision-makers and blending it smoothly into your club’s daily routine.
Enter IMPECT.
Built by Players, for the Game
IMPECT offers a football-specific dataset born directly from the pitch. Founders Stefan Reinartz and Jens Hegeler drew on their own playing careers to rethink how we measure performance. They noticed standard data often missed the true story of a match. To fix this, they created unique Key Performance Indicators (KPIs) that capture the essence of football strategy.
Because the data reflects actual football concepts, it speaks a language everyone understands. From the head coach to the data scientist, your whole club can align around the same insights.
Key Benefits of IMPECT
IMPECT brings several distinct advantages to workflows:
- Exclusive Metrics: Access unique, football-specific KPIs known as Packing™, unavailable through any other data provider.
- Unified Analysis: Use the exact same dataset to scout new talent and analyze your own team’s performance.
- Seamless Workflows: Industry-leading platforms tie raw data directly to video, connecting all departments without friction.
Winning Impact
When you look at the results, the impact becomes undeniable. In a sample of over 800,000 matches, the team with the higher Packing™ score won 80% of the time. This strong correlation highlights the relevance of IMPECT’s data in understanding what contributes to successful match outcomes.
With IMPECT now part of Catapult, there is the potential to connect data-driven insights more closely with everyday club operations. By integrating IMPECT’s detailed football analysis with Catapult’s suite of tools, clubs will find it easier to link performance metrics with video and other resources. This will offer new ways for different departments to access relevant, actionable data and enhance their workflows.
FAQs
We collect all data internally with our collection team based in The Philippines. This allows us to control how we collect our data & ensure the highest possible quality is generated.
Yes! We test all of our data in terms of how it correlates to the final result of a game. In a sample size of over 800,000 games where there is a winner, the team with the highest Packing™ data wins 80% of the time.
The biggest missing piece in how we can help clubs is by showing the data with video. Now as part of Catapult, we will enable clubs to bridge the gap between data-driven highlighting & verifying this finding with the footage.